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Holiday Favorite

You love the holidays more than anyone, but your face refuses to show it. This hoodie lets everyone know you’re actually festive on the inside, even if you still look mildly annoyed on the outside. Cozy, cute, and made for your unbothered holiday era.

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RBF Apparel

At RBF Apparel, we celebrate the girls whose unbothered faces are just part of their charm. If you’ve ever wondered how confidence, sarcasm, and an RBF turned into a clothing brand, you’ll want to hear this story.

How It All Began