How It All Began

Hi, welcome to RBF Apparel — the brand born from my accidentally intimidating face.
I’m just your average girl who looks mad 99% of the time… even when I’m literally thinking about what flavor ice cream I want. I didn’t choose the Resting B*** Face life — the RBF life chose me.

Growing up, everyone loved to point out my “expressionless face” like it was breaking news. People mimicked it, commented on it, tried to “fix” it… and honestly? It made me feel like something was wrong with me for simply existing.

But eventually I realized something:
My RBF isn’t a flaw — it’s a personality trait.
A vibe.
A whole lifestyle.

So instead of hiding it, I decided to put it on a hoodie.

And that’s how RBF Apparel was born — a brand for the girls who look mad, unbothered, or slightly over it… even when they’re perfectly fine. This brand is all about owning your face, your mood, and your energy — with confidence, humor, and maybe a little attitude.

If you’ve ever been told to “smile more”… welcome home. You're my people. 😌🖤